Role of Merchandising

Retail merchants have years of traditional commerce experience in creating store environments
that help convince customers to buy. This combination of store design, layout,
and product display knowledge is called merchandising. In addition, many salespeople have
developed skills that allow them to identify customer needs and find products or services
that meet those needs.
The skills of merchandising and personal selling can be difficult to practice remotely.
However, companies must be able to transfer their merchandising skills to the Web for
their Web sites to be successful. Some products are easier to sell on the Internet than
others because the merchandising skills related to those products are easier to transfer
to the Web.